University of the Arts London, by Spy Studio

Spy Studio is behind the branding and messaging of this year’s UAL student recruitment campaign. Camberwell, Chelsea and Wimbledon colleges all fall under the UAL banner and Spy Studio has created a range of communications including prospectus and degree show collateral. Drawing on the idea of the “experimental and eclectic work” produced by students, the consultancy visited each college and collected, scanned and shot materials of different textures, creating collages which reflect the identity of each college. Spy Studio founding director Ben Duckett says: “The prospectus is right at the heart of UAL’s recruitment strategy and with the creative process we have undertaken, we think we have successfully managed to reflect the individual personalities of the three colleges.”