Wales drink driving campaign, by Bluegg


Cardiff-based Bluegg has launched a countrywide awareness campaign in Wales to prevent drivers from driving under the influence of alcohol or drugs over the Christmas period.

The campaign was produced in collaboration with the five police forces in Wales, and is designed to tap into people’s emotions by depicting a family dealing with the loss of a loved one on Christmas day.

The campaign has been designed in the style of a children’s book, using hand drawn and watercolour pictures.

It will be shown across Wales throughout December 2016 and January 2017.