Website and communications for Endpoint, by The Allotment


The Allotment has created an illusory communications concept for Endpoint, a brand implementation and way finding consultancy.

The Allotment says it wanted to express “how Endpoint looks at the built environment in a different way,” and shows clients new opportunities with strategic, aesthetic and commercial solutions.

A new site has been designed with parallax functionality in a bid to give a sense of perspective and texture.

Meanwhile a book and posters have been designed with graphics which can only be read properly when the reader or viewer changes their perspective.

The Endpoint identity has been created by Goosebumps.