White Stuff branding, by SomeOne


SomeOne has created new branding for high-street retailer White Stuff. The consultancy says: “The logo was off-limits, but this was the perfect case for a useful brand world.”

The new idea is based on the idea of communities, with the patchwork motif inspired by “how communities make quilts together”, according to SomeOne.

The consultancy says: “We combined this thought with an image taken in their studios where some swatches had been piled on top of each other on a table for comparison. The result is a brand world of layered diamond torn swatches, each containing something created by or inspirational to White Stuff.

“This gives the creative teams at White Stuff the freedom to update and fill it with new content whenever they see fit.”