Wing Wing branding and interiors, by The Plant

London-based consultancy The Plant has designed the branding and interiors for Wing Wing, a new Korean fried chicken and beer restaurant in Central London.

Both the visual identity and interiors are rooted in the “vibrancy” and “energy” of Koren pop culture, says The Plant, featuring a bright colour palette and abstract patterns.

The logo is formed from two colourful, joined up “W’s”, and the identity has also been rolled out across Wing Wing’s menu, packaging, website and uniform.