PG tips is introducing new branding and packaging, swapping out the field and blue skies for a white background.
The new look, designed by JKR, has been implemented with the aim of making the brand easier to source in-store and “more contemporary”, says a spokesperson for brand-owner Unilever, while retaining the red, green and white colours of the previous identity.
The redesign also features an updated logo, which is still red and green but is no longer embossed, and has more simple, translucent lettering.
“We’ve made the brand more relevant to shoppers, especially the younger consumer,” says Kate Hearn, senior brand manager for PG tips at Unilever UK.
She adds: “The clear, fresh new look, with a bigger, bolder PG tips logo will also make it easier for shoppers to find the tea brand in the busy supermarket aisle.”
Unilever says this is the first major brand change for PG tips in 19 years, following on from its pyramid-shaped teabag redesign in 1996.