BBC news identity cuts through the television clutter

Seeing your headline that the BBC TV news rebrand causes fits (News in Depth, DW 1 May) reminded me of the ‘nanny state’ element that is still alive and well – or would a better term be the ‘mother grundies’? Sitting in the UK, your choice of news channels must be quite limited.

As someone spending much time travelling around Africa and the Middle East, I rely on TV news to keep me in touch. And the whole bouquet is there, from BBC, CNN and Sky, to Al Jazeera and Bloomberg.

Well done to the creatives at the BBC and Lambie-Nairn for yet again creating an identity that cuts through the clutter, is totally distinctive and truly raises the bar.

Jeremy Sampson, Chief executive, Interbrand Sampson, Johannesburg