Pantone has unveiled its colour of the year for 2018, naming Pantone 18-3838 Ultra Violet as its shade of choice.
The blue-based purple has been chosen for its “provocative” and “thoughtful” hue, which nods to the “mysteries of the cosmos”, says Pantone.
“We are living in a time that requires inventiveness and imagination,” says Pantone Colour Institute executive director Leatrice Eiseman. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way for what is yet to come.”
The colour nods to the growing trend for wellness and spirituality, as purple-toned lighting is often used within meditation spaces. Pantone points out that the shade has also been used by musical icons and “symbols of counterculture” such as Prince, David Bowie and Jimi Hendrix.
Ultra Violet takes over from last year’s colour Greenery, a yellow-green shade chosen to represent “hope” during turbulent political and social times, says Pantone.
Pantone Colour of the Year has been running since 2000, and is based on current trends in entertainment, film, fashion, design, travel and lifestyle, as well as social and political conditions.
Pantone says the chosen colour goes on to play a “key influence” in product development and purchasing decisions for industries such as fashion, home furnishings, industrial, packaging and graphic design.