Dyson hints at using artificial intelligence in future products

Owner of the company James Dyson has said the company is “reinventing” itself “all of the time in each of [its] product areas”.


Engineers at Dyson have hinted that the company could be moving into incorporating artificial intelligence (AI) into its products in the future.

In an interview with the Financial Times, the company confirmed it will be looking at how AI can be used in its 360 Eye robot vacuum cleaner, a circular machine which is able to clean floors on its own and which was launched last year.

Dyson is looking into the more sophisticated use of vision robotics in its vacuum cleaners, which enables robots to move more accurately and respond to moving objects using camera sensors.

“We’re going where our technology developments take us and are reinventing ourselves all the time in each of the product areas,” James Dyson told The Financial Times.

“We are a technology company and we’re passionate about developing technologies that are going to be very important in the future,” he added.

The move into wider technology markets follows rumours that Dyson could be working on a car, with chief executive Max Conze telling The Telegraph in 2015 that the company was “ruling nothing out”.

Dyson also opened an Apple-style retail store last year, which looked to enable customers to interact with products and teach them about the technology behind them.

Start the discussionStart the discussion
  • Post a comment

Latest articles

From the archives: Picture Post

As we head back into our archives, here’s a gem from March 1990. Jane Lewis looks at the creative ways design firms promoted their services through mail-outs.