Roughing it in the name of authenticity isn’t good enough

I’m sure I’m not the only reader to have raised an eyebrow or two over the type of ‘authentic’ product likely to appeal to the ‘market-influencing wealthy’ (News in Depth, DW 9 April).

These products may have a very limited appeal in some niche corner of fashionable London, but this market surely only actually exists in the heads of certain highfalutin design consultancies.

I suggest that these companies try doing some market research, particularly with regard to the hotel interior featured in your article.

At best, this sort of faddy interior will have a shelf life of a couple of years, no more. This room looks like a horror story from the bathrooms of rental properties in the 1980s.

M Brydson, by e-mail



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