Design bodies must have better things to spend time on

Those of us of a certain age will recall that accreditation (DW 25 May) raises its head periodically, and particularly at a time when design bodies are casting around for something to justify their continuation.


About 20 years ago, the ‘old’ Design Council tried to force BS5750 (later ISO 9000) on a bewildered design community and engaged some ‘designosaurs’ (aging leaders of larger, established design companies at risk of dying out) in support.


Fortunately, some of the more youthful companies, led by us, whipped up comprehensive opposition and killed it before it acquired momentum. I do hope this will happen again. As a designosaur myself now, I’m not sure I’ve got the energy to do it again.


Dick Powell, Seymour Powell, London SW6

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