The consultancy began working on the website in November after it was approached by the bar owner, having created its previous site in 2009.
The consultancy was briefed to create a site with improved functionality that would be easier to use and would allow staff greater flexibility in updating it.
Mat Dolphin creative director Phil Cook says, ‘The bar has grown a lot in the past year and it just had a lot more to say.’
The look and feel for the site was inspired by the bar’s fantasy theme, and features elements found in Callooh Callay, such as a wardrobe leading to a hidden bar, cocktails served in gramophones and pink flamingos.
Cook says, ‘We wanted it to have a little bit of mystery and encapsulate the quirky atmosphere of the bar.’