Artiq rebrand, by Harding Design

1 - ARTIQ identity

Consultancy Harding Design has rebranded art agency Works in Print as Artiq.

The new name aims to represent the words “Art” and “IQ”, which “encapsulates what we’re about”, says Patrick McCrae, managing director at Artiq. The company curates art collections for clients.

The rebrand includes a “contemporary” logotype and uses a “subtle” colour palette, says Harding Design.

4 - Business Card (1)
6 - ARTIQ livery
2 - ARTIQ digital
3 - ARTIQ stationery