Eenymeeny branding, by Iya Studio

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Iya Studio has designed the branding for children’s online store Eenymeeny, using two colourful, animated characters as the main visual icons.

The studio’s aim was to create a “fun and design-led brand”, using a “bold colour palette and typography”, it says.

The two characters, Eeny and Meeny, aim to represent the “fun, hectic and colourful scenarios” kids create on a day-to-day basis.

Iya Studio created the illustrations, animations and branding, which are applied to the website and print collateral and will be applied to the upcoming physical store. Photography was taken by Laila Hegarty.

Eenymeeny is an online store selling books, toys and clothes for children, and is set to open a physical London store this year.

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