Fitzroy Gate branding, by Evolve


Consultancy Evolve has designed the branding for a new, converted listed housing development in Isleworth, which was previously a stately home.

Fitzroy Gate will contain 39 four, five and six-bedroom houses by developer St James, and 23 two and three-bedroom houses and apartments by developer Beechcroft.

The new logo is made up of four overlapping circles, and aims to replicate “decoration you might find in historic royal palaces”, says Evolve.

Colours such as gold, “royal” blue and purple have been used to demonstrate the “royal history of nearby areas” such as Richmond Park and Kew Gardens, the consultancy adds.