The Kodakery pop-up shop, by Jack Morton

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Kodak has launched a pop-up shop in Soho, London to launch its new Ektra Smartphone, and consultancy Jack Morton has designed the interiors.

The Kodakery is open until 23 December and is showcasing Kodak products alongside the new smartphone.

As well as a product store, the shop is also designed as a “creative hub for photography enthusiasts”, says Kodak, and is offering tutorials, exhibitions and trials of the new phone.

Jack Morton designed the interiors based on classic dark-rooms, but also with the aim of representing contemporary, “state-of-the-art” technology, the consultancy says.

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