Lamb Weston branding, by Williams Murray Hamm

By Sarah Dawood July 15, 2015 11:54 am July 15, 2015 11:54 am

Williams Murray Hamm has rebranded potato product suppliers Lamb Weston to “change the way the brand interacts with customers”.

The logo has been “gently refined”, says the consultancy, with the addition of an ellipsis. The icon aims to symbolise three potatoes and is used as a graphic device throughout the new branding.

The shape has been used as food containers featured on packaging, and is used to form a map on the website, among other applications.

The consultancy has also created a series of films, an internal magazine and a brand book for the company, alongside the brand refresh.

Lamb Weston is owned by ConAgra Foods, and was founded in 1950. Williams Murray Hamm has been working with the company for the last two years to create the updated brand strategy and visual identity.

The new identity rolls out globally this month.

07_LW Web[2]

06_LW_PACKS

05_LW Posters v2[1]

08_LW_TRUCK[2]

02_LW_BOOK_AND_BAG[1]

04_LW Poster Single[1]

Little Bistro branding and packaging, by Eat With Your Eyes

Bedford-based brand consultancy Eat With Your Eyes has created the branding and packaging for Little Bistro, a new range of baby and toddler meals from children’s snack brand Kiddylicious. The

Colouring-in car, by Hertz

Car rental company Hertz has created a prototype car designed to deal with what it calls those “are we nearly nearly there yet?” moments on car journeys. The car’s upholstery

The Interpretation of Movement, by Conrad Shawcross

Artist Conrad Shawcross has created a new installation that is on display at St Pancras International station in London. The Interpretation of Movement artwork is part of public art programme

Oneroom gallery, by Carlo Ninchi and Vittorio Locatelli

Milanese design duo Carlo Ninchi and Vittorio Locatelli are opening a new art and design gallery called Oneroom in Shoreditch, London. Housed in a four-storey Victorian warehouse, the gallery will

Swedish Design Moves, by various

London Design Fair has announced the launch of Swedish Design Moves, a four-year programme to promote awareness of Swedish design, architecture and fashion internationally. The programme is based on the

Business Smart branding, by Colourful

Consultancy Colourful has created the name and branding for a new business toolkit for childminders. Business Smart has been launched by the Professional Association for Childcare and Early Years (PACEY)

The Broad City Colouring book, by Mike Perry

New York-based illustrator Mike Perry has created an adult colouring book to mark the fourth season of Comedy Central TV show, Broad City. Perry, who is the mind behind the

Big Boss Palm branding and packaging, by Ayesha Sherriffs

London-based designer Ayesha Sherriffs has created the branding and packaging for coconut soda water brand Big Boss Palm. Following its launch in Dubai in 2015, the coconut and vanilla flavoured,

Radio 1 in Ibiza campaign, by Mother Design

Mother Design – the creative arm of advertising agency Mother – has unveiled a new campaign for BBC Radio 1 in Ibiza. Using a collage technique, the campaign features artists

Eames Plastic Chair installation at LDF 2017, by Vitra

Furniture company Vitra is harking back to Charles and Ray Eames’ classic plastic chair with a new interactive exhibition set to take place during this year’s London Design Festival. The