Studio Branch has created the visual identity for Movi, a new video app.
Movi is a tech start-up based in Norway and California, and aims to be an “interactive mobile video experience”, says Branch, and enable people to “explore, create and share millions of moments daily”.
The logo is “clean and minimal”, says the design studio, and aims to mimic a “play” button symbol turned by 90 degrees. It is then duplicated to create an “M”.
The logo aims to represent the idea of “capturing a moment”, says the studio.