Museum of Sex branding, by Base Design


Consultancy Base Design has rebranded the New York-based Museum of Sex to “challenge misconceptions” about the museum.

The new visual identity is composed of “bold and impactful typefaces”, alongside “thought-provoking” images, says Base, many of which are metaphorical.

It aims to demonstrate the “depth and variety” of the museum’s content and convey it as a cultural hub, which looks at art, fashion, history and science “through the lens of sex”.

Min Lew, creative director at Base, says: “The Museum of Sex is a creative breeding ground, for those who seek a deeper understanding of sexuality – it explores the frontier of the sexual landscape through the creation, curation and presentation of ideas and experiences.”

She adds: “The new visual identity aims to express this very notion and positions the importance of those conversations found within the museum for the public.”


Images above courtesy of Base Design


Images above courtesy of Museum of Sex and Keith Haring, Rich Simmons, lernert and sander, Irina Vorotyntseva, Joe Ovelman, Bompas and Parr and Martin Shkreli