Opus branding, by Sheridan&Co


Consultancy Sheridan&Co has designed the branding for fitness studio Opus based in Notting Hill, London.

The studio was formerly known as DKPT, so has been renamed and received a new visual look and website. Sheridan&Co also created a new strapline “Fitness to Inspire”.

Michael Sheridan, founder at Sheridan&Co, says the rebrand hopes to convey the gym as “contemporary, aspirational and fun”.

The consultancy went for a sans-serif logotype with a “clean, bold, modern” slogan delineated with an “uplifting” yellow colour. The brand mark has been applied to concrete walls in the interior spaces of the studio.