Swedish design consultancy Studio Reko has created the branding for fellow Swedish carpentry company Trä Möbelsnickeri.
The logo is composed of an “A” symbol that is crossed at the top, which is a nod to the “ä” in “Trä” with its umlaut, and a visual interpretation of a cross section of a wooden bench.
Brown and grey shades are used across the visual identity, alongside photography of workshops and raw materials such as cork, concrete and wood. Sans-serif Fugue is used as the primary typeface, with serif Life used as the secondary one.
The word “Trä” also means “wood” in Swedish.