Unity Beauty Essentials: The Pregnancy Collection, by ButterflyCannon

Studio ButterflyCannon has designed the branding and packaging for a new range of beauty products for women who are pregnant, and for those following pregnancy.

Unity Beauty Essentials: The Pregnancy Collection has been founded by Parvathi Nair, who found existing beauty products for pregnant women to be “cold and clinical-looking”, says the design studio.

The branding aims to demonstrate “the union of a mother and her baby” through interlocking, foiled gold rings, with an inner ring of gold dots. A colour palette of off-white and pale pink is used, alongside green, which represents the brand’s ingredient of Indian gooseberry.

The look aims to be “nurturing” and “luxury” at the same time, says ButterflyCannon associate creative director, Arron Egan.