Ur & Penn retail concept, by Dalziel and Pow

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Dalziel & Pow has designed a concept store for Swedish watch and jewellery retailer Ur & Penn.

The new interior concept includes a “Scandinavian palette” of white and blue, and uses materials such as timber, concrete and leather.

Angled lines in the ceiling aim to “draw customers in” from the mall that the store is positioned in, says the consultancy.

A cube-based storage system also allows the store to “clearly showcase individual brands” and provides open displays that customers can “engage with”.

The consultancy has also rebranded the company. The new logo now has a sans-serif logotype, a range of shades of blue and “handcrafted patterns”. It aims to bring “flexibility, personality and energy” to the brand, says Dalziel & Pow.

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