10 April 1997

Briefs

The UK’s second biggest shampoo and conditioner brands Organics is relaunching with a 15m TV advertising campaign. The new packaging for the Elida Fabergé range is by Brown Inc.

‘Square peg’ CPB director joins exodus

The exodus of staff from Coley Porter Bell has continued with the departure of marketing and sales director Graham Broughton. “Graham resigned,” claims managing director Amanda Connolly. “I think he felt it wasn’t right for him,” she adds. Broughton, who left the consultancy before Easter, confirms that he made the decision after feeling “like a […]

The vinyl countdown

Sticking primarily to the music biz, Vaughan Oliver produces intuitive, ‘seductive’ design. Patrick Baglee of MetaDesign checks his rock and roll credentials

Strange coincidence at award ceremony

Knight in designer armour Sir Terence Conran was in the US recently to accept an award from the World Design Foundation for helping to further design education. Could the importance of this award be in any way lessened by the fact that the wife of designer and World Design Foundation member Louis Nelson got one […]

Has beer designer fallen out of his tree?

Regarding your news item on Arctic Ale and Cobnut Ale (DW, 28 March), I was wondering what part of the Cobnut Ale design was “imbued” with what Miles Pinfold of WPA says is an “authentic branding cue”. Is it the squirrel? Martin Langley Bisley Surrey GU34 9SA

Use election fever to promote good ideas

As far as the media is concerned the election manifestos have so far predictably focused on tax and education, pushing aside – or at least into the small print – two issues of prime importance to design. First, there’s the sway design might have with the election victor – not just the small fragmented industry […]

Briefs

PHIL ASHCROFT illustrated Sureshot’s CD cover, Underground Symphony for Ninebar Records. The brief was for a cityscape which was not stereotypical of the usual drum and bass CD look. Ashcroft came up with the painterly image of the musician’s birthplace. Ninebar’s Darren Hale commissioned Ashcroft ‘because he was known to the musician and because we […]

MacCarron takes a BGA top spot

John MacCarron, head of copy at Basten Greenhill Andrews, is taking over as creative director, following tomorrow’s departure of Ian Henderson to DMB&B Financial. MacCarron joined BGA last year and is a former creative director of integrated marketing company Anderson & Lemke. His promotion to the creative director role echoes the similar rise of Henderson, […]

CPB must take cutting comments on the chin

What’s happened to First Sight (DW 28 March)? I thought it was about innovation, not to give self-congratulatory comment to design groups that don’t need it. Since when did Coley Porter Bell (or any pack designer, for that matter) not focus on the “end benefit” and “shelf impact”? Jennifer Crawford London W9

Political opportunity

Both Labour and the Conservatives have promised to cut red tape for small businesses in their election manifestos. – The Labour Party has also pledged to reform the Business Links network and has given its support to the design industry.

Briefs

Ian Denny, marketing director of Firbank Kempster, is taking an extra step in his latest charity fundraising bid. On Saturday, he will hand over the completed UK Pavilion at the Hanover Industry Fair to his client, the Department of Trade and Industry. Then he will jump on a plane to London, where he will run […]

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