22-28 February 2016


Sustainable, changeable, digital – the packaging trends of the future

Packaging doesn’t have to be thrown away – it can be eaten, transformed into another object or passed on to someone else.

We look at some of the new packaging trends that are emerging, and how designers are getting inventive with the medium to reduce their carbon footprint, help those who are partially-sighted – or even immerse consumers in virtual reality.

Latest articles


Jaywing creates branding for cultural initiative Hull 2017

Consultancy Jaywing has created the place branding for Hull 2017, the initiative marking the northern city’s status as UK City of Culture. The logo is an “H” shape constructed out of a series of geometric lines, used against a colourful palette of purple, green, yellow, blue and pink. Gavin Shore, creative director at Jaywing, says […]