![](https://d3faj0w6aqatyx.cloudfront.net/uploads/2017/10/27161824/The_Peoples_Republic_of_whats_brewing_7ny.jpg)
Rebranding a craft beer festival as a totalitarian state
Norway-based consultancy Melvær&Co has rebranded a local beer festival as the People’s Republic of What’s Brewing to reflect the country’s strict alcohol laws, taking inspiration from Soviet era propaganda designs.