31 August-6 September 2015


Note to critics – a logo is not a brand

Headlines that read “Verizon / Google reveals new brand” are “fundamentally wrong”, says Brand Union’s Toby Southgate, who argues that the long term strategy behind rebrands is often overlooked or misunderstood.

Latest articles


Jaywing creates branding for cultural initiative Hull 2017

Consultancy Jaywing has created the place branding for Hull 2017, the initiative marking the northern city’s status as UK City of Culture. The logo is an “H” shape constructed out of a series of geometric lines, used against a colourful palette of purple, green, yellow, blue and pink. Gavin Shore, creative director at Jaywing, says […]