As his new Verizon identity is unveiled, we speak to Pentagram partner Michael Bierut about media hype around rebrands, public perceptions of design and why clients are getting “steadier nerves”.
Headlines that read “Verizon / Google reveals new brand” are “fundamentally wrong”, says Brand Union’s Toby Southgate, who argues that the long term strategy behind rebrands is often overlooked or misunderstood.
Eliasson says the Little Sun Charge offers a full smartphone charge from five hours of sunshine.
The Victoria & Albert Museum in London is set to open a new members’ room as part of its Exhibition Road overhaul.
The department store has created the “largest home department in central London” with its revamp that includes five individual “creative spaces” and an installation that calculates customers’ design tastes.
The banking giant is renaming its high-street offer ahead of new regulations that require banks to separate out their retail offers.
Last week, Design Bridge’s Hugh Roberts shared his advice on coming up with new creative ideas. We ask designers about the lightbulb moments which they are most proud of.
The new identity is the first update since Verizon launched in 2000 with a logo designed by Landor.
The two kilometre area in London, host to a number of listed buildings, has been rebranded to help portray the recent “transformation” of the area.
The organisation has collaborated with MedCity to develop MedTechSouthEast: a competition to create design-led health products for those with medical conditions and disabilities.
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The new look, by BrandOpus, features illustrations and a “hand-written” Mr Kipling logo and replaces JKR’s 2014 rebrand.