31 August-6 September 2015

Note to critics – a logo is not a brand

Headlines that read “Verizon / Google reveals new brand” are “fundamentally wrong”, says Brand Union’s Toby Southgate, who argues that the long term strategy behind rebrands is often overlooked or misunderstood.

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From the archives: Picture Post

As we head back into our archives, here’s a gem from March 1990. Jane Lewis looks at the creative ways design firms promoted their services through mail-outs.