31 August-6 September 2015

Note to critics – a logo is not a brand

Headlines that read “Verizon / Google reveals new brand” are “fundamentally wrong”, says Brand Union’s Toby Southgate, who argues that the long term strategy behind rebrands is often overlooked or misunderstood.

Latest articles

What to look out for at Design Indaba 2019

Ann Crabtree, Alice Rawsthorn, David Droga and John Pawson are among the international speakers at this year’s Design Indaba festival, which takes place next month in South Africa.