Branding

Lichfields identity, by JWDK and GW+Co

Brand design consultancies JWDK and GW+Co have rebranded planning and development consultancy Lichfields, with a series of colourful, geometric shapes representing buildings. The abstract, Tetris-style shapes are based on a bird’s eye view of different urban landscapes, says JWDK, and are used to hold images and photography, create letters, and one is used to contain […]

Light Eye Mind branding, by All Works Co.

Consultancy All Works has designed a new visual identity for north London art gallery Light Eye Mind, which plays with the ability of the human eye to read inverted letters. The new branding features a simple, sans-serif, all-capitals, black typeface used for the gallery name and accompanying copy. Certain letters are inverted, either by being […]

Brighton Festival identity, by Johnson Banks

Johnson Banks has designed the identity for this year’s Brighton Festival, which is being guest directed by poet and recording artist Kate Tempest. The identity is inspired by the theme of the festival programme curated by Tempest: “Everyday Epic”. It features an illustration by Brighton-based tattoo artist Adam Sage, inspired by Greek mythology but featuring […]

BAFTA Be Part of the Story campaign, by AKQA

AKQA has worked on the positioning and art direction for the British Academy of Film and Television Arts’ (BAFTA) Be Part of the Story campaign, to coincide with its 70th anniversary. The campaign looks to reinforce BAFTA’s mission: “to help talent enter and flourish in the moving art industries”, and includes bespoke illustrations, award programs […]

The Wing identity, by Pentagram

Pentagram partner Emily Oberman and an all-female team of designers have designed the visual identity for The Wing, a new women’s social club in New York. The team was briefed to create an identity that would appeal to the “diversity of women” without being patronising or “stereotypical”, says Oberman. The logo takes the form of […]

Kin branding and packaging, by Sheridan&Co

Sheridan&Co has designed the visual identity and packaging for Kin, a range of nutritional supplements developed by Kyle and Kelly Maslen’s company, Kmpt. Kin is designed to be “genderless” and “more inclusive” than competitor brands, says Sheridan&Co CEO, Michael Sheridan. The logo features a simple, sans-serif typeface with a diamond mark appearing in between the […]

Ilford manifesto, by Dn&co

Dn&co has designed a new manifesto for Ilford, east London ahead of the opening of Crossrail in 2019. Working with Redbridge Council, the consultancy created the manifesto based on the concept of “Ilford for you, for me, for all” to celebrate the diversity of the local community. It features eight promises to the citizens of […]

American Serve Jack Daniel’s packaging, by JDO

JDO has designed the packaging for American Serve, a Jack Daniel’s ready to drink product in Australia. The range features one and a half shots of Jack Daniel’s Old No.7 with a splash of either cola, ginger or lemonade. Ray Smith, JDO creative director says: “The challenge was to see how far we could push […]

Terri Timely identity, by Bedow

Stockholm-based studio Bedow has designed the visual identity for Californian director duo Terri Timely. Designed to be used across digital and print formats, the logo comprises a clock with its numbers replaced with the letters of Terri Timely. The typeface references the 1960s French film magazine Nu, and the colour palette nods to classic clock […]

TRT World branding, by DixonBaxi

  DixonBaxi has created the brand concept for Turkish state broadcaster TRT World. The consultancy helped to create the English-language news brand’s editorial principles and brand strategy, and designed a full identity system. The visual identity is centred on the concept of “where news inspires change”. DixonBaxi has designed titles for each news segment, including […]

Whisky Blender branding and packaging, by Front Page

Front Page has created the branding and packaging for Whisky Blender, a whisky company which allows customers to select from a total of seven blends to create their own whisky. The visual identity uses different colours and textures to represent the seven flavours in the blending lab. The label on each whisky bottle is designed […]

Threefold branding, by Baxter and Bailey

Consultancy Baxter and Bailey has designed a new brand identity for media agency Threefold. Threefold plan and manage brand campaigns for retailers, aimed at shoppers. The new identity is “playful”, says Baxter and Bailey co-founder Matt Baxter, and based around the “rule of three”. This aims to symbolise the company’s focus on three areas – […]

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V&A set for blockbuster Pink Floyd exhibition

Pink Floyd’s Roger Waters and Nick Mason have been brought together with the designers who helped define the visual language of the band ahead of a V&A show, which is set to be on the same scale as the museum’s David Bowie exhibition.