Branding

Big Boss Palm branding and packaging, by Ayesha Sherriffs

United Arab Emirates-based designer Ayesha Sherriffs has created the branding and packaging for coconut soda water brand Big Boss Palm. Following its launch in Dubai in 2015, the coconut and vanilla flavoured, low calorie soda drink has now gone on sale in the UK. The visual identity and packaging aims to look “fun and chilled” […]

Sano branding, by Clinic

Consultancy Clinic has created the branding for new food brand Sano, which looks to represent the “nutritional science” behind food. Alongside launching a range of foods and a shop, Sano also provides online diploma courses teaching people about nutritional science. The logo features a grid which aims to reference a periodic table of elements, says […]

Wacoal rebrand, by Notable

Brand consultancy Notable has created a new brand identity for women’s lingerie brand Wacoal, which aims to appeal to the “modern, female customer”. The company produces lingerie and swimwear for customers across a “complete spectrum”, says Notable, to provide for “fuller-busted” and “fuller-figured” women. Notable gave four lingerie sub-brands owned by the company a new […]

Swordfish Works branding, by White Bear Studios

White Bear Studios has designed the branding for Swordfish Works, a laser-cutting company and workshop, which “cuts anything from plastic to lychee fruit” for use in exhibitions and for custom patterns. The studio designed a visual identity the positions the workshop as “the A to Z of laser cutting”, creating a bespoke patterned alphabet demonstrating […]

Poetry Foundation rebrand, by Pentagram

Pentagram partner Michael Bierut has led a project to design a new visual identity for non-profit publisher the Poetry Foundation. The rebrand encompasses the foundation’s logo, print materials and magazine Poetry, and coincides with the redesign of its website by Chicago-based consultancy Fuzzy Math. The new identity looks to retain the support of existing poetry […]

Coupette branding, by Hue & Cry

Consultancy Hue & Cry has created the visual identity for a new, French bar in Bethnal Green, East London. Coupette – which means to have a “cheeky one” in French – looks to bring lesser-known French drinks such as Calvados, cidre and poiré to London. Hue & Cry’s identity for the bar is inspired by […]

Summit branding, by Designhouse

Brand consultancy Designhouse has created the visual identity for a private clinic currently being built in Swiss ski resort Crans Montana. Summit will mainly carry out day surgeries, and will focus on beauty and orthopaedic treatments. A neutral grey logo is inspired by Switzerland’s mountains, the cross symbol seen in its national flag and Swiss […]

Indian Summer campaign, by NotOnSunday

NotOnSunday has designed a summer campaign for Horniman Museum and Gardens in South East London. The vibrant, multi-coloured campaign is based around the series of Indian Summer-themed events taking place at the museum from July to September 2017. The branding for Indian Summer is designed to work across various family events, an adult late event […]

Hansine branding, by Accept & Proceed

London-based studio Accept & Proceed has created the visual identity and tone of voice for new fashion brand Hansine. Born from a love of travel, the brand’s identity takes inspiration from the stencilled monograms seen on vintage Louis Vuitton suitcases. Accept & Proceed has designed Hansine’s company business cards, retail bags and labels, which feature […]

World Para Athletics Championships and IAAF World Championships branding, by SomeOne

SomeOne has created the visual identity for the International Association of Athletics Federations (IAAF) World Championships and World Para Athletics Championships, which are taking place at London’s Olympic Stadium this summer. The identity builds on the existing colour palette seen in the championships’ logos, which includes pink, purple, orange and yellow. SomeOne has increased the […]

Minute Maid rebrand, by Taxi Studio and Coca-Cola

Taxi Studio has created a new visual identity for Minute Maid, a juice brand owned by the Coca-Cola Company. Working in collaboration with the global design team at Coca-Cola, Taxi Studio was briefed to unify the company’s existing range of more than 1,000 juices under one identity, and allow for the range’s future expansion. The […]

PayPal Pride design guidelines, by Koto

As part of London-based studio Koto’s ongoing collaboration with PayPal, it has created global design guidelines for the payment platform’s Pride events worldwide to coincide with the Pride London parade this weekend (8 July). Based on the idea of “standing together”, the identity for Paypal Pride takes inspiration from Gilbert Baker’s famous rainbow flag. Koto […]

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