Branding

Moses Lake Cellars branding, by Thirst Craft

Studio Thirst Craft has designed the branding and packaging for American wine brand Moses Lake Cellars. The design aims to imbue luxury, says lead designer Craig Black, but also uses typographic, brush-stroke lettering that is “bold and youthful”. The label is printed on a Spanish “luxury” paper stock, and incorporates a monochrome colour palette, alongside […]

Clod Ensemble rebrand, by The Beautiful Meme

London-based design studio The Beautiful Meme has rebranded performance art group, Clod Ensemble. The new visual identity is inspired by the theories of physical theatre teacher Jacques Lecoq, who proposed that the three main types of drama – tragedy, melodrama and clown – operate in different “planes” or spaces. According to Lecoq, tragedy happens on […]

Arte rebrand, by The Partners and Lambie-Nairn

The Partners and Lambie-Nairn have collaborated to create a new visual identity for cultural TV channel Arte. The rebrand looks to reflect Arte’s mission to be a cultural channel for all of Europe and change perceptions that it is too “highbrow” and “intellectual”, say the consultancies. The logo has been redesigned as a magnet, mirroring […]

Munich 1972 book crowdfunder, by Alessandro Rinaudi

Graphic designer Alessandro Rinaudi has launched a crowdfunding campaign to compile a book of Otl Aicher’s designs for the 1972 Munich Olympic Games. Rinaudi has collected more than 400 designs from the Olympics over the last 15 years which feature in the book, including posters; booklets; backstage passes; posters and uniforms, alongside the original visual […]

English Heritage members’ handbook, by Carter Wong Design

Consultancy Carter Wong Design has designed the cover for the English Heritage members’ handbook for 2017/18, which has been inspired by Deal Castle in Kent. English Heritage is a charity that takes care of 400 historic places across the country. Members receive free entry and discount to listed sites, invites to events and a magazine […]

Hoppy Seabird packaging, by Limegreentangerine

Consultancy Limegreentangerine has designed the branding and packaging for new craft beer brand Hoppy Seabird, owned by Gower Brewery. The range, which includes an APA, IPA, lager and stout, aims to “not take itself seriously”, and hark back to its brewer, says Alex Down, head of brand at Limegreentangerine. The branding features an illustrated emblem of […]

Oia Council place branding, by Yarza Twins

Yarza Twins has designed the place branding for Oia Council’s tourist department, a small town based in Galicia, Spain. The identity emphasises the area’s outdoor activities such as surfing and historical tourist spots such as the monastery. The London-based studio has created an identity which sees the name Oia stacked vertically, as well as a […]

Hawkers Bar and Brasserie branding, by DesignLSM

Consultancy DesignLSM has designed the branding for new London-based bar and restaurant Hawkers Bar & Brasserie. Hawkers references the aviation history of the bar’s location in Kingston, and is named after flight pioneer Harry Hawker. Kingston upon Thames is known for its aircraft factory founded in 1912, while Kingston University is now host to specialist […]

Tamdhu Single Malt Whisky limited edition pack, by Good

Consultancy Good has designed the packaging for a limited edition of Tamdhu Single Malt Whisky, which looks to reference the Victorian origins of the brand. The single malt whisky is 50 years old, and retails at £16,000. The bottle features a crystal decanter, which was created by Good alongside glass specialist Katy Holford. Silver detailing […]

Van Leeuwen Artisan Ice Cream rebrand, by Natasha Jen

Pentagram partner Natasha Jen has designed new branding and packaging for US ice-cream brand Van Leeuwen Artisan. The new look is made up of an italic logotype and a series of block colours to represent different flavours – “minimal graphics”, says Pentagram, which aim to “stand out in store and look great on social media”. […]

Sweet Freedom packaging, by AfterHours

Consultancy AfterHours has redesigned the visual identity and packaging of Sweet Freedom, a range of fruit syrups and sweet foods that are suitable for diabetics. A “charming, woodland creature” was designed to represent each product in the range, says AfterHours creative partner Kelly Bennett, with each animal chosen to reflect the colours of the product. […]

Grey London rebrand, by Valenstein & Fatt

Grey London has rebranded as Valenstein & Fatt and designed its new visual identity. The ad agency says it has decided to use the names of its Jewish founders as a statement of its “commitment to diversity and openness” amid the rise of right wing populism in politics. The new visual identity features a black […]

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