The “forward-facing” brand identity for the Japanese car company includes an on-trend flat logo in an attempt to create a more “premium” appearance.
Design Week’s most popular graphics stories of 2020
We’ve rounded up the biggest graphic design stories of 2020, from its role during the pandemic and Black Lives Matter to this year’s abundance of car brand updates.
As race protests spark throughout the world, we look at the role of graphic design and why the movement must ultimately “not stop with an image”.
As coronavirus continues to affect the world, the United Nations is the latest organisation to recognise the important role creatives can play in relaying critical public health messages.
“Simple but effective” graphic design could be a crucial way to reach out and reassure more vulnerable communities during the coronavirus outbreak.
When BMW unveiled its new corporate identity last week — its first in over 20 years — there was some confusion around its roll out. Marc Mielau, vice president of
The independent brewer’s new look has been created with Made Thought and marks a change in the company’s positioning as it looks to embrace a more sustainable future.
The updated look for the Mondelēz-owned chocolate maker features a redrawn wordmark, new iconography and “modern” typography.
Mother Design New York has begun a visual update for the advice-sharing website, starting with a simplified logo and “subtle” name change.
The British condom manufacturer’s new brand positioning supposedly takes a stand against “sexual taboos, stigmas and outdated, non-inclusive attitudes”.
As Vauxhall becomes the latest car brand to reveal a flat logo, designers discuss why so many marques are opting for pared-back identities.
Marina Willer has worked with the luxury car company on an identity that targets a younger demographic and supports a wider digital application.
Even with the best will in the world, designers finding “inspiration from anywhere” could unwittingly be complicit in the watering down of marginalised cultures – how can you ensure your
The new appearance looks to give the retail brand a more consistent and “ownable” identity across both physical and digital spaces.
The company’s first new logo in 20 years was created by an in-house design team and looks to embrace both physical and digital platforms.
The Pearlfisher-designed packaging will be rolled out globally over the next two years, to ensure the fast food restaurant chain has “one consistent look”.
A new poster exhibition for the 2020 Olympic Games showcases a range of Japanese culture, including design, art and photography.
The government’s communications around easing lockdown measures has attracted criticism for a lack of clarification. Designers give us their verdict.
Design studio Uncommon is behind the identity for the city, which will take up the City of Culture mantle in May 2021.
President Trump unveiled the much-debated logo for the sixth and newest branch of the United States military services on Twitter, but what is it for and why does it look
The logo has been unveiled in conjunction with new brand Google Workspace, which seeks to integrate the tech company’s productivity apps more seamlessly.