BBC reveals new logos in modernisation push
The new “simplified” designs have been influenced by audience research showing that the BBC’s previous look was “old fashioned”.
Dementia wellbeing brand Relish reveals “sensorial” redesign
Our Design Agency has created the new look for Relish (previously Active Minds) which produces games and activities for people living with dementia.
Coca-Cola unveils “refreshed” packaging design system
The redesign will affect Coca-Cola, Coca-Cola Zero Sugar and Diet Coke, and is the first global packaging update since 2016.
Renault unveils new geometric logo in “timeless” rebrand
The French marque has revealed the first major redesign of its diamond-shaped logo since 1992.
Pfizer rebrands to mark a “new era” of science and research
Fresh from releasing a Covid vaccine, Pfizer has revealed a new logo and identity to signal a shift from “commerce to science”.
What are NFTs and should designers be thinking about crypto art?
Non-fungible tokens and crypto art have shot to popularity in recent weeks with a series of high-profile and high-value pieces – but what are they and should designers be paying
Mr. P gets a haircut in “simplified” Pringles rebrand
The moustachioed mascot for Pringles UK has been given his first makeover in 20 years in a redesign from Jones Knowles Ritchie.
Peugeot reveals new logo in “upmarket” rebrand
As part of major redesign, the established French marque has unveiled its latest logo: a pared-back coat of arms adorned with its lion’s head.
Zoopla rebrands to show the “complexity of the home buying process”
The property website has revealed a rebrand, including a new logo, typeface and shift of its signature purple shade.
Designers reveal the secrets of successful brand mascots
From Colonel Sanders to Coco the Monkey, mascots can be some of the most resonant parts of brands. But how do you create a good one and keep it current?
JKR reveals “real food” inspiration behind first Burger King rebrand in 20 years
The new look features a redrawn logo inspired by the brands visual history, as well as a bespoke typeface, updated packaging and new uniforms.
Sports Direct rebrands in bid for inclusivity and equality
The low-cost sports kit retailer has dropped the ‘.com’ in its latest identity overhaul which focuses on accessibility for consumers.
Traditional science textbooks have inspired the identity for Elon Musk’s Neuralink
San Francisco-based design studio Play has provided a new analogue-inspired look for Musk’s future-facing neurotechnology company.
Volvo updates logo for an “electrified” and digital future
The Swedish manufacturers has unveiled a flat logo redesign, as part of a wider brand update intended to tie into ongoing automotive trends.
Twitter updates its identity to match the “complexity” of conversations today
The social media platform has updated its five-year-old brand identity with paint-splattered photography and its first ever propriety typeface, Chirp.
These 200 infographics aim to provide an answer for everything
A new Delayed Gratification book presents 200 infographics which hopes to explain the world – from working out the best Bond to the international cost of cocaine.
Ocado ditches green for grape in rebrand by JKR
The new look for the online store seeks to set itself up for “significant future growth”, and includes a redrawn logo, custom typeface and redesigned packaging.
Graphic design is helping areas recover after a “lost year”
From Los Angeles to London, designers are hoping to energise urban life with poster campaigns, digital work and in some cases a complete strategy overhaul.
Uncovering a forgotten era of logo design: Renaissance printers’ marks
The new issue of LogoArchive zine explores branding design in Renaissance Europe and makes the case for its influence on mid-century modernist designers.