Michael Wolff: "Why all the poor logos?"
Michael Wolff scrutinises recent logos which he believes have fallen short and offer little more than “visual nonsense” as he assesses where they’ve gone wrong and how they could have
Nando's global rebrand looks to re-connect with South African roots
Nando’s has been rebranded by South African consultancy Sunshinegun as the restaurant looks to tell its own story better and express “new African design”.
What I talk about when I talk about branding
Emily Penny, of Colourful Brand Strategy, looks at different definitions of the words “brand” and “branding” and asks if the industry can come to a consensus.
Gumtree in first major rebrand since launch
The new identity has been developed by Koto and sees the brand’s previous tree logo overhauled.
Co-op restructures, rebrands and revives 1968 logo
How the Co-op went back to its roots and worked with North on a new look while restructuring the business to reward its customers in a new way.
Mastercard reveals new logo for the first time in 20 years
Pentagram partners Michael Bierut and Luke Hayman have created a new visual identity for global finance brand Mastercard, which aims to retain its 50-year-old familiarity while making it more digital.
New CBBC identity “doesn’t scream children’s TV”
The new look has been designed by Red Bee Media and aims to be “bright, mischievous and sophisticated”.
"It's about connections" – Wolff Olins on its new Met logo
The new identity for New York’s Metropolitan Museum of Art, which combines serif and sans-serif typeforms, is revealed in full.
Channel 5 redesigns its entire network
The broadcaster has upped production values across all channels as it looks to bring the brand in line with new programming.
NatWest goes back to its roots with new branding
Consultancy FutureBrand has designed the colourful new branding for NatWest, which is based on the original logo mark created in 1968.
Addison Lee unveils new service-focused branding
The visual identity – completed by ad agency Whistlejacket London – is the company’s first rebrand since it launched 41 years ago.
New Premier League identity looks to "talk and not shout"
DesignStudio has overhauled the Premier League’s identity as the organisation seeks broader engagement.
"Oi!" – Wolff Olins designs telecoms logo which reacts to the human voice…
Wolff Olins has helped South American telecoms company Oi to launch its new identity, designing a user-generated logo that reacts to the sound of the customer’s voice.
Tokyo 2020 Olympics reveals four shortlisted logo designs
The organisers of the Tokyo 2020 Olympics and Paralympics have unveiled the four shortlisted designs for the event’s branding, after a public competition saw 14,599 entries.
Uber rebrands with colourful new look developed in-house
The transportation company has rebranded with a new identity that can adapt to every country it operates in.
Kodak refreshes identity with retro-inspired logo
The new logo returns to a variation of the red and yellow marque originally used by Kodak during the 1970s and 1980s.
YO! Sushi rebrands with Tokyo-inspired look
Consultancy Paul Belford Ltd has designed the new visual identity, which sees the consumer-facing brand change from YO! Sushi to YO!.
British Steel makes return with entirely new branding
British Steel announced its return by unveiling a completely new brand after deciding not to revive the David Gentleman-designed logo.
Polo mints freshens up logo and packaging
The new branding has been designed by Taxi Studio, and aims to create a more “simple, contemporary” look for Polo mints.
Co-op restructures, rebrands and revives 1968 logo
How the Co-op went back to its roots and worked with North on a new look while restructuring the business to reward its customers in a new way.
Boxer helps McDonald's launch "modern and progressive" new look
McDonald’s assembled a team of designers from its rostered agencies to develop a new strategic direction which formed the blueprint for Boxer’s design.
Subway reveals minimalist new logo and symbol
Subway ditches its italic identity, simplifies its wordmark and creates a new “S” symbol ahead of its 2017 global identity roll out.
JKR completes global rebrand for Budweiser
JKR’s New York office has redesigned the visual identity for beer brand Budweiser as part of a global rebrand.
Design Bridge works with Gerry Barney to redesign Guinness harp
“Skill and craftsmanship” is referenced as new look harp hopes to hit the right note with younger drinkers.
Fernando Gutiérrez refines Design Museum identity ahead of move
The Design Museum identity has been reworked ahead of its move to its new west London site in November.